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http://www.rfidnews.org/2008/08/21/rfid-gives-in-store-marketing-the-personal-touch?tag=Retail
2009/08/21

[RFID gives in-store marketing the personal touch]

In a Metro Extra retail store in Germany, certain P&G products are labeled with RFID tags. When the tagged product is selected by a customer, a digital screen connected to an RFID scanner changes its display based on the selected product. For instance, if a certain shampoo is chosen, the eye-level screen will suggest a complementary conditioner or another appropriate hair care product to go with it.

衍伸版 http://online.wsj.com/article/SB121927508211958397.html

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